Hospitality B.E.D.N.A.S.: the requalification of the Tourism & Event industry starts here!

17:15 18:30
Table ronde

Thematic Area: Sustainable tourism and MICE

Hospitality B.E.D.N.A.S.: the requalification of the Tourism & Event industry starts here!


* To participate and watch the contents of GECO (round tables, geco green talk) it is sufficient to register ONCE ONLY for the event.


The Tourism & Event Industry, in order to face the pandemic consequences, needs and has the opportunity to retrain,  to shape and manage new and alternative scenarios, to invest in new tools, mindset, contents, professions, languages, in a sustainable-biodiverse-holistic-systemic approach to people, products, services. It’s time to be or become chameleons! The market changes, clients and consumactors change, behaviors change, the hospitality needs change: we must adapt to new rules, standards, values, skills, challenges, which we synthesize with the acronym B.E.D.N.A.S. What does it stand for? How can we put it into practice, and measure its effectiveness, engaging destinations, stakeholders in this new strategic-operational process? What are the different applications from country to country, and within Italy itself? How to deal with resistance to change from the operators?


How to participate:

After registering for the GECO event, log in to the website with your credentials, by clicking on the "Login" button visible on the Homepage at the top right.

Once logged in, there are 2 ways to watch the scheduled contents:

  1. Click on the "Go to the fair" button visible from 1 March for the buyer profile, from 3 March for the visitors profile, entered the virtual fair environment, you will have to go to the auditorium area (visible on the map) and click on the stage screen you will follow the direct of the content;
  2. Click on the button "Access the content program" available on the homepage of the website for all profiles from March 1st, both visitors and buyers.

In addition, just before the start of each speech, the avatars connected at that time on the platform will display a notification, inviting them to go to the auditorium to follow the scheduled content.

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